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Jay Urban


About Jay Urban

Jay is a founding member and partner of the firm. He represents individuals in personal injury and death cases, practicing in the areas of nursing home abuse, and products liability. Jay has been repeatedly elected by his peers for inclusion in “Best Lawyers in America.”

Jay has served on the Board of Governors of the Wisconsin Association for Justice (formerly the Wisconsin Academy of Trial Lawyers) since 1998. Jay, frequent lecturer at trial skills seminars across the country, is also actively involved in the American Association for Justice, the American Bar Association, the Southern Trial Lawyers Association, and the Wisconsin State Bar Association.

An example of Jay’s recent work involves leading the fight on behalf of hundreds of Wisconsin homeowners who have been left with damaged or dead trees as a result of the use of the chemical Imprelis, manufactured by DuPont.


  • Wisconsin Academy of Trial Lawyers
  • American Association for Justice
  • Wisconsin Employment Lawyers Association
  • National Employee Lawyers Association
  • State Bar of Wisconsin
  • Milwaukee Bar Association
  • Wisconsin Academy of Trial Lawyers


  • University of Wisconsin

  • Marquette University School of Law