Marketing Working Group: The Alphabet Soup of Ads: LSA, PPC, CTR… OMG!

If conversations about ad budgets, targeting, impressions, and conversions ever start to feel overwhelming, this session is for you!

Join us for a 60-minute Marketing Working Group focused on demystifying today’s most common digital advertising options. Mike Vojtko, Director of Digital Marketing and Design, will break down Google Search Ads, Local Services Ads, and paid social, explaining what each is actually designed to do, when to use them, and how to evaluate performance without getting stuck on the wrong metrics.

This session is designed to help marketing leaders and firm stakeholders make smarter decisions about ad spend, strategy, and expectations, without unnecessary complexity.

You’ll learn how to:
– Understand the purpose and role of key ad types, including LSA, PPC, and paid social.
– Identify which platforms make sense for your firm and which may not.
– Evaluate results using meaningful performance indicators.
– Cut through jargon and focus on what truly drives outcomes.

Marketing with ads doesn’t have to be messy. This working group will give you clarity, confidence, and a practical framework you can apply immediately.

Presenter:
– Mike Vojtko, Laffey, Bucci, D’Andrea, Reich & Ryan

Sign Up:
– Check your email to RSVP!
– Not in the Marketing Working Group yet? Request to join here.