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Michael Swanson


About Michael Swanson

Michael Swanson has been a shareholder, member of the board of directors, chief executive officer and a member of the Credit Committee of Advocate Capital, Inc., since 2000. His daily role at Advocate covers a wide range of activities, including client relations, strategic planning, credit underwriting, marketing and public relations.

Since 1999, Mr. Swanson has also been president and a member of Wellgen Standard LLC, a private equity firm.

Prior to Wellgen and Advocate, Mr. Swanson was vice president and general manager of Champion America, Inc. He held a variety of positions at Champion from 1989 until its sale in 1999 to Brady Corporation, Milwaukee, WI.

Mr. Swanson is the author of "How David Beats Goliath: Access to Capital for Contingent—Fee Law Firms." This book is a definitive, common-sense read that explains how contingent-fee law firm funding works, who provides it, what it costs, and how law firms can acquire and use it efficiently.

Mr. Swanson attended The Ohio State University and Cleveland State University.

In addition to his responsibilities at Advocate Capital, Inc., Mr. Swanson has been a lecturer at seminars and CLE programs nationwide, focusing on financial management and operational excellence at trial law firms.